Finding a project that spans a wide range of interests can make for a very inspiring and satisfying experience. Designing, developing and building a brand new website for Baseball Central LA brought me back to a time when I was a reporter/photographer covering all manner of sports for a community newspaper in BC. Unlike working for a daily or even a magazine, working in a smaller community allows you the privilege of getting to know your readers as family.
That was the feeling I wanted to evoke with baseballcentralla.com, a family-run training facility with a wealth of history and baseball talent. The design started with a simple idea ... creating individual baseball cards from portraits taken of the staff, done in a retro style and aged to convey the company's longevity and value in the community. The concept will be expanded in the future to print versions of the cards for staff and possibly even players attending summer camps, as a memento of their experience.
On the website, this community feeling is also conveyed through a monthly All-stars page, highlighting both the business's multi-talented patrons and staff. In addition to portraits, each monthly honoree has a small feature written about them, highlighting accomplishments in the sport, academics and community service.
Soon to come will be an alumni section which will monitor the successes of past Baseball Central players, whether on the diamond or in life.